MATI Announces 2nd Edition of Marketing Strategy Masterclass with Mark Pollard

Tuesday 5th of November 2024

The Maldives Association of Tourism Industry (MATI) has opened registration for the highly anticipated 2nd Edition of MATI Insight, a Strategy (Marketing) Masterclass, set for November 17, 2024. The event, titled "Sweathead Masterclass: Strategy is Your Words," will be held at the Event Hall of Crossroads Maldives from 10 AM to 2 PM.

Led by renowned marketing strategist Mark Pollard, the masterclass will cover essential topics including the Four Points Framework, linear and lateral thinking, crafting insights, and how to write effective strategies. Participants will also learn why words matter in branding and how to turn problems into creative solutions. Over ten interactive exercises will help attendees create their own brand strategies.

Mark Pollard, founder of Mighty Jungle, has worked with major global brands such as The Economist, Facebook, and Twitter, and has extensive experience in marketing and strategy across various industries.

The participation fee is MVR 2,313 ($150) for MATI members and MVR 4,626 ($300) for non-members. This event offers a valuable opportunity for tourism and marketing professionals in the Maldives to enhance their strategic thinking and brand-building skills.