Melodious Cello Sounds in the Backdrops of Maldives to Reach Millions Worldwide
Wednesday 3rd of March 2021
Stjepan Hauser is a trained classic cellist from Croatia. He is one of the two members of 2CELLO who have been taking the world by storm with their classic fusions of popular songs with the cello. Hauser is currently in the Maldives, hosted by Fushifaru Maldives and have been posting capturing videos of him playing the cello at various locations around the island. His social media has a combined audience of 10 million, with YouTube views alone reaching over 413 million views!
With such an immense audience reach, Visit Maldives has taken the opportunity to collab with Hauser on creating promotional content showcasing the natural beauty of the destination. Through his videos, Hauser will be taking his audience through the pristine beaches, lush vegetations, impeccably crafted villas, hammocks suspended in crystal clear lagoons, and so on, highlighting the unique geographical features of the destination and services offered at the one-island-one-resort establishments. Moreover, this will ensure a potential market on the safety and carefreeness that awaits them on their own trip here.
The Balkan region has always been a key market to Maldives, with large outbound numbers to the South Asian Region. Collaborating with an established artist with such a wide following from this region would further strengthen the efforts to penetrate and create destination presence in this market. In addition, several other activities focusing on this specific market are planned for the year ahead by Visit Maldives. These activities include roadshow in Central and Eastern Europe focused to increase the destination awareness and exposure in this market.
Visit Maldives is continuously working on strengthening the marketing efforts to different key markets around the world to reach its ambitious target of 1.5 million tourist arrivals in 2021. The growing connectivity by air from such markets directly to the Maldives has boosted the accessibility and hence larger potentials are being shown to likely book a trip to the sunny side of life.