February month showed remarkable progress for arrivals of tourists from the India Market to the Maldives. The positive growth made it top the chart ass the biggest source market for Maldives as of now, overtaking Russia from the previous month. Visit Maldives stays on top of their game to sustain such momentously growing markets and in efforts to create destination awareness and achieve better arrival numbers, is hosting a team of top travel agents from the India Market on a FAM trip.
This group of travel agents consist of partners from leading travel and tour management companies of Aplus Travel, Carnation Travel, TravelBullz, Kesari Tours and Thomas Cook. Collectively, the agencies pan across India and specialize in execution of Individual travel, group Packages, MICE & Leisure groups.
Hosted in Heritance Aarah, Grand Park Kodhipparu Maldives and Emerald Maldives from March 1 to 7, the team will get to do a site inspection of all the three properties, and experience the signature cuisines, health & wellness offerings, and snorkeling among the many other experiences. With this exposure, the trip is aimed to promote the destination through the perspective of top travel executers on their respective platforms and educate the travel agents about the destination which will help them to make curated packages for the Indian audience.
Several marketing activities are conducted by Visit Maldives such as joint marketing promotions with stakeholders, media familiarization trips and other high impact digital promotional activities to promote Maldives as a safe haven. These efforts are anticipated to reach a wider audience of India with flight connections from major cities to Maldives. While the markets are gradually opening, Visit Maldives is prompting the destination with global activities such as campaigns with TripAdvisor, Expedia and Joint promotions with major airlines.