Middle Eastern Social Media Charmers #VisitMaldives

Tuesday 27th of October 2020

Middle Eastern Social Media Charmers #VisitMaldives

Since the border reopened, Maldives has strived to promote itself as a safe destination in the world. With the Middle eastern Market, being the newest target point of attraction for the Maldives, Visit Maldives welcomes influencers from the Middle Eastern Market as part of the ongoing campaign “Rediscover Maldives… the sunny side of life”.

This is the second familiarization trip conducted by Maldives since the borders reopened. The couple, Sherif Fayed and Becky Jefferies, are two well-known influencers in the Middle Eastern region. Boasting a combined follow base of more than 1.5 million followers, these two social media hotshots have arrived in the Maldives to promote the destination.

The couple will feature their experiences and discoveries of Maldives on their social media platforms, which are expected to take the internet by storm in the Middle East, as it reaches millions of potential travellers from the region.

Sherif and Becky were hosted by Pullman Maldives Maamutaa and Hard Rock Hotel for five nights in the Maldives, where they will experience the unique activities such as signature cuisines, wellness activities, snorkelling and other unique activities of the Maldives to help promote the two luxury destinations.

The UAE has positioned itself in the second place in terms of number of arrivals in the Maldives since the border’s reopening.

With the reopening of major Middle Eastern borders, tourists are able to visit Maldives even more frequently now. Therefore, the Maldives makes more efforts to increase tourist arrivals in this market, especially from the GCC and KSA region, by using popular campaigns such as the joint campaign with DNATA Travel and promotions with Emirates Woman targeting potential segment.

Airlines have also started flying from the Middle eastern regions to the Maldives, with FlyDubai starting as of today.

Visit Maldives is currently conducting major marketing activities in key markets such as Global campaign with CNN, Integrated webinar sessions in china, a campaign with Travel weekly targeting the UK market which has 1.5 million-page views. 

Cover: Visit Maldives