MMPRC and MATI Unite to Boost Maldives Tourism Marketing Efforts

Wednesday 24th of July 2024

The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) and the Maldives Association of Tourism Industry (MATI) have signed a Memorandum of Understanding (MOU) to strengthen their collaboration and enhance destination marketing efforts. This partnership aims to boost the Maldives' appeal as a premier travel destination.

"We are delighted to formalize this important collaboration with MATI," said Ibrahim Shiuree, CEO & MD of MMPRC. "MATI’s extensive industry knowledge and experience will undoubtedly be an indispensable asset in strengthening our destination marketing efforts, and their insights and support will be invaluable as we work towards achieving our strategic objectives."

Ahmed Nazeer, Secretary General of MATI, echoed this sentiment, stating, "We have always maintained a close working relationship with MMPRC and we hope that our understanding today will serve to further solidify and enhance that relationship. Furthermore, it is our wish that this collaboration can help to bolster MMPRC's Destination Marketing efforts, which are undoubtedly crucial for increasing our destination's brand appeal and achieving our overall performance targets."

Under the terms of this MOU, MATI will play an advisory role to MMPRC, aiding in the conceptualization and formulation of destination marketing strategies, campaigns, and tactics for the Maldives. This includes cooperation in sharing tourism-related data compilations, analytical findings, and insights.

The partnership between MMPRC and MATI represents a strategic move to leverage the strengths of both organizations. By combining MMPRC's marketing expertise and MATI's industry knowledge, the collaboration aims to create more effective and targeted marketing campaigns. These efforts are expected to enhance the Maldives' global brand appeal, attract more tourists, and achieve higher performance targets in the competitive tourism market.

Both MMPRC and MATI are committed to using their collective resources to promote the Maldives as a top travel destination. Their shared goal is to increase the Maldives' visibility and attractiveness, ensuring sustained growth in tourism arrivals and revenue.

This MOU marks a significant milestone in the Maldives' tourism sector, showcasing the commitment of both organizations to work together for the benefit of the entire industry. Through this strengthened collaboration, MMPRC and MATI aim to achieve greater success in their marketing endeavors and solidify the Maldives' position as a leading destination in the global tourism market.