MMPRC Invites Nordic Media Delegation To Experience Gastronomy and Luxury in the Maldives
Wednesday 30th of November 2022
Maldives Marketing and Public Relations Corporation (MMPRC) is currently hosting a delegation of Nordic media officials who are on a familiarization trip to experience the celebrated gastronomy and luxury of the Maldivian destination. Several high-class representatives from various well-renowned publications in the region are partaking in this trip held from the 25th of November to the 1st of December 2022.
The objective of this familiarization trip is to earmark the Maldives as the most preferred destination in the Nordic region and to showcase the unique and diverse experiences awaiting in the Maldives, especially in the affluent and culinary segments. Through this, MMPRC strives to market the destination and increase brand presence in the Nordic markets.
A delegation comprising journalists, bloggers and writers from world-class publications such as Søndag, Vagabond Reiselyst and Dagbladenes Bureau is participating in this trip and will be contributing tremendously to MMPRC’s marketing initiative to extend the reach into the Nordic market. To do so, the team will be covering the Maldives through their lenses and displaying the Maldivian resorts and their exclusive experiences, highlighting gastronomy, wellness, watersports and much more.
Furthermore, they will be spotlighting the natural geographical distribution of the Maldives and the game-changing one-island-one-resort concept, which increases its appeal as one of the safest holiday destinations in the world. To serve this purpose, MMPRC took them to three high-end resorts in the Maldives; namely Sun Siyam Iruveli, Fairmont Maldives Sirru Fen Fushi and Le Meridien Maldives Resort & Spa. Here the team was introduced to authentic Maldivian hospitality, special experiences and exhilarating adventures as well as the various cuisines offered at the host properties.
As of November 14th2022, Maldives welcomed a total of 29,666 visitors from the Nordic region. Owing to the high arrival numbers, MMPRC has boosted marketing campaigns in the region and has so far carried out a joint-marketing campaign with Blixen tours and held a travel trade webinar. Multiple marketing and advertising activities are still planned for the region including a few familiarization trips, broadcasting partnerships, outdoor marketing campaigns and print media campaigns in the lineup.