MMPRC is Cooking Up Another Marketing Campaign
Thursday 21st of April 2022
This newly launched destination marketing campaign by Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) with India’s leading omnichannel travel services company, Thomas Cook India. It is a strategic plan which is aimed to sustain Maldives' visibility among Indian travelers as well as increasing arrivals from India to the Maldives. It is a three-month-long campaign that is to be conducted from April to July this year.
Thomas Cook, India’s leading tour operator, enjoys strong consumer trust with over 140 years of expertise in the travel & tourism sector, a diversified portfolio of travel and related products services, and an extensive B2C and B2B consumer base, pan India. They are also the biggest tour operators to sell a vibrant range of holidays that incorporate value, premium to uber-luxury properties from the Maldives to the Indian market and beyond. In a focused two-pronged initiative to build high visibility and catalyze demand from the highly viable India market, this strategic partnership is a continuum of the strong relationship between Thomas Cook India and MMPRC.
Speaking on the partnership with Thomas Cook, MMPRC’s Chief Executive Officer and Managing Director, Mr. Thoyyib Mohamed, highlighted that India has been a top source market to the Maldives in the past couple of years, citing that the market played an imperative role in the recovery of the tourism sector post covid. Thoyyib further expressed confidence that this campaign with Thomas Cook would further boost bookings and arrivals from India for the upcoming summer season and beyond.
Under this campaign, Thomas Cook will utilize a viable range of external media and owned properties like print, digital and social media platforms, web messages, emailers, etc to market the Maldives and reach a diversity of leisure, Corporate MICE, and leisure segments, increase inquiries, bookings, sales and arrivals to the destination.
Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited stated that ‘It gives us immense pleasure to work with MMPRC as their strategic partner to jointly promote destination Maldives among India’s travelers. This campaign has been strategically launched to coincide with India’s peak travel season. Additionally, with our unique omnichannel network we offer customers the convenience of selecting their preferred mode of contacting us: via our holiday app, virtual holiday store, website, call center, or extensive retail network of over 350 outlets pan India.”