MMPRC Launches Campaign With McDonald’s Travel TV – Maldives… I’m Loving it!

Tuesday 17th of January 2023

Maldives Marketing & Public Relations Corporation (MMPRC) has had a busy start to the year with the launching of back-to-back campaigns advertising the beautiful isles of the Maldives. This time around, the corporation introduces a campaign with the renowned fast-food chain, McDonald’s Travel TV to promote the Maldives in the German-speaking markets.

Titled “Maldives…I’m Loving it!” the destination will be advertised across 700 McDonald’s outlets with a forecasted reach of 35 million consumers. The featured advertisement will shed light on the exclusive experiences available in the Maldives such as the stunning underwater seascapes, hidden shipwrecks, romantic moments and deserted sandbanks. It will also spotlight the unique one-island-one-resort concept practised in the tourism industry of the Maldives.

The campaign is designed to cater to the interests and preferences of German-speaking markets, particularly Germany, Austria and Switzerland. Through this campaign, MMPRC hopes to boost the Maldives’ visibility and awareness in the region and generate a massive audience of travellers. Even now, the German-speaking market is among the top-performing source markets of tourist arrivals to the country, welcoming 132,426 visitors as of the end of 2022 (28th December 2022).

MMPRC has previously driven a wide range of marketing strategies and activities to this market working with high-level industry partners. This included campaigns with TUI Austria, TUI Germany, Condor FTI and outdoor marketing campaigns with Dotcom Arabia. Maldives has also represented itself in fairs held in the region such as IMM Germany, IMEX 2022 and ITB Digital Business Day.