Maldives Marketing and Public Relations Corporation (MMPRC) celebrated a significant milestone at the World Travel Market London 2023 (WTM London) with an exclusive Maldives Media Meet. This highly-anticipated event, held on November 7th, 2023, provided a platform to discuss sustainability and commemorate five years of marketing the Maldives as a global destination.
Thoyyib Mohamed, CEO and Managing Director of MMPRC, led the event, emphasizing sustainability as a cornerstone of the Maldives' tourism efforts. In his address, he reflected on the transformative journey from 2019 to 2023, highlighting the expansion of marketing activities and a robust social media presence. Thoyyib underscored the alignment of these efforts with the Maldives Fifth Tourism Master Plan 2023, aimed at sustainable tourism promotion.
Mr. John Rogers, General Manager of LUX* South Ari Atoll, contributed valuable insights on sustainable tourism and development at their remarkable property, emphasizing the importance of preserving the Maldives' natural beauty.
A pivotal moment was the official launch of the "Visit Maldives’ Atolls" segment on the Visit Maldives official website. This segment, organized by the 26 breathtaking natural atolls forming the Maldives, offers a comprehensive guide to accommodation options, gastronomy, cultural experiences, and unique activities. This initiative aims to showcase the diverse range of tourism offerings while inspiring a deeper exploration of the nation's rich diversity.
The United Kingdom stands as a vital source market, contributing 8.1% of the market share. As of October 31st, 2023, the Maldives has welcomed 122,216 arrivals from the UK, solidifying its significance in the industry.
The Maldives Media Meet served as a platform to strengthen connections with leading UK media publications, fostering a more interactive and dynamic relationship. It provided access to the latest and most relevant information about the Maldives, positioning it as the premier, sustainable holiday destination for UK travelers, especially in preparation for the upcoming holiday season.
WTM London continues to be a pivotal global platform for the travel industry, bringing together professionals from around the world. MMPRC's participation, alongside 181 representatives from 92 esteemed industry partners, showcases the Sunny Side of Life and highlights the Maldives as a destination committed to sustainable growth.