The Maldives, known as the "Sunny Side of Life," has taken center stage at the esteemed World Travel Market London 2023 (WTM London) from November 6th to November 8th, 2023. The Maldives Marketing and Public Relations Corporation (MMPRC), under the leadership of CEO & MD Mr. Thoyyib Mohamed, has led a delegation of 181 representatives from 92 esteemed industry partners in the Maldives tourism sector to this influential global event.
A Platform for Growth:
WTM London stands as a significant global platform for travel industry professionals, fostering substantial business deals and invaluable networking opportunities. Since its inception in 1980, WTM London has been a cornerstone annual event driving the growth of the global tourism sector.
Showcasing the Maldives:
The Maldives commands a prominent 500 sqm double-decker stand at WTM London 2023, carefully designed to exhibit the destination's distinct beauty and diverse experiences. This year's stand features an exclusive 'experiential zone' and an 'Underwater tunnel' walkway, providing a captivating glimpse of the mesmerizing marine life in Maldivian waters.
One of the key focuses this year is highlighting the Maldives' commitment to sustainability. Visitors have the opportunity to contribute to the growth of actual corals by placing their names on a coral frame replica, leaving a lasting mark on the Maldives' natural beauty.
Weaving Maldivian Stories:
Visitors can engage in the "Weave your Maldivian Story" activity, creating a unique whale shark-shaped string that represents their experiences and bucket list moments in the Maldives.
The traditional corner offers a glimpse into the cultural life of the Maldives, with traditional attire displays, local snacks, and interactive features for visitors to capture their best shots.
UK: A Vital Source Market:
The United Kingdom remains a pivotal source market for the Maldives, contributing significantly to the thriving tourism sector with a market share of 7.9%. As of October 5th, 2023, the Maldives has welcomed 109,755 arrivals from the UK.
A Year of Endeavors:
Visit Maldives has been actively engaging with the UK market through various initiatives. These include media partnerships, joint marketing campaigns, and participation in industry showcases, all aimed at fostering increased arrivals from this significant market.
With its presence at WTM London 2023, Visit Maldives is not only showcasing the unparalleled beauty of the destination but also reiterating its commitment to sustainable tourism and continued growth in the global travel industry.