MMPRC Showcases the Maldives at IMM 2025 in Berlin
Tuesday 4th of March 2025
The Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives, is making a significant mark at the International Media Marketplace (IMM) 2025, taking place on March 3rd in Berlin, Germany. The event is one of the most influential global networking platforms for the travel industry, bringing together top-tier journalists, media representatives, and influencers. MMPRC is showcasing the Maldives’ unparalleled offerings, highlighting the destination’s diverse tourism experiences for the German-speaking markets of Germany, Austria, and Switzerland.
IMM, organized by Travemedia, serves as a key opportunity for exhibitors to connect with media representatives from Germany, Austria, and Switzerland. It allows these exhibitors to build relationships with travel trade professionals and establish valuable partnerships. This year, MMPRC’s participation is centered around promoting the Maldives as a prime holiday destination, while also reinforcing its position in these key European markets.
The German-speaking market remains one of the most lucrative for the Maldives. According to the latest data, Germany holds the 5th position as a source market for visitors to the Maldives, with 23,294 arrivals as of February 2025, representing a market share of 6%. As part of its ongoing promotional efforts, MMPRC has launched several initiatives aimed at increasing awareness of the Maldives in these countries. One such initiative includes an outdoor advertising campaign featuring taxis, while the Maldives was also recently showcased at the prestigious Berlinale Film Festival in Berlin. Furthermore, MMPRC is preparing to launch a targeted conversion-focused campaign in partnership with TUI, one of the world’s leading tour operators.
In addition to these efforts, MMPRC has a robust calendar of activities lined up for the remainder of 2025. These activities include participation in ITB Berlin, the world’s largest tourism event, as well as Visit Maldives Week in key cities such as Munich, Frankfurt, and Zurich. The corporation is also planning a series of targeted marketing campaigns, media familiarization trips, webinars, joint campaigns with tour operators, and advertisements in high-end print media.
Through its active engagement at IMM 2025, MMPRC aims to strengthen its relationships with leading media publications and travel professionals, ensuring that the Maldives continues to be top-of-mind as a destination of choice for travelers in the German-speaking regions. This event forms a key part of MMPRC’s strategy to maintain a strong presence in these markets, showcasing the diverse experiences the Maldives has to offer, from its luxury resorts to its cultural heritage, nature, and adventure tourism.
MMPRC’s participation also underscores its commitment to promoting the Maldives as a year-round destination. By fostering relationships with travel trade professionals, MMPRC hopes to increase bookings and drive more year-on-year arrivals from Germany, Austria, and Switzerland, two of the Maldives’ most important European source markets. The Maldives’ diverse tourism offerings, from pristine beaches to vibrant marine life and luxury resorts, make it a compelling choice for travelers seeking relaxation, adventure, and unforgettable experiences.
Through its ongoing efforts and strategic participation in international events like IMM, MMPRC continues to solidify the Maldives’ position as a premier global tourism destination, while also promoting the unique offerings that set it apart from other destinations. The Maldives remains committed to building sustainable relationships with travel trade professionals, ensuring the continued growth of the tourism sector and the long-term success of the country’s tourism industry.
In conclusion, MMPRC’s participation in IMM 2025 is just one of many steps being taken to position the Maldives as a top travel destination for the German-speaking markets. With an extensive portfolio of activities planned for the year, MMPRC is dedicated to maintaining its strong presence in Europe, building partnerships, and showcasing the incredible experiences the Maldives has to offer. Through these efforts, MMPRC continues to support the growth of the tourism industry, ensuring that the Maldives remains an attractive destination for global travelers.