MMPRC Unveils The Beauty Of Maldives At Asia’s Largest Dive Fair, ADEX 2022

Saturday 17th of September 2022

Maldives Marketing and Public Relations Corporation (MMPRC) unveils the Maldives as a destination of seascapes, unparalleled underwater views and promising dive adventures at the ADEX Dive Fair 2022. This year’s edition of the fair is being held at Sands Expo & Convention Centre, Singapore from the 16-18th of September 2022.

Asia Dive Expo (ADEX) is the biggest and longest-running dive consumer and trade show in the continent of Asia, specially curated for people in the world of diving. After a hiatus caused by the global pandemic, the ADEX returns for its 27th Edition with the Ocean Vision 2022, an event dedicated to the elusive Blue Whale.

Deemed as a ‘must stop event’, the ADEX fair will see the congregation of numerous distinguished VIPs and keynote speakers from different fields and different parts of the world. This includes scientists, marine conservationists, underwater photographers and videographers and many others. In addition to this, the fair acts as a platform for various exhibitors allowing them to showcase their products.

Maldives’ participation in ADEX serves the purpose of increasing destination visibility and positioning Maldives as the preferred dive destination in the Southeast Asian (SEA) market. It also facilitates MMPRC’s aim of widening the audience by targeting at both dive operators and aficionados attending the fair. In doing so, MMPRC is diversifying its promotional reach with the inclusion of all segments.

Participating in this fair with MMPRC is 6 industry partners, all promoting their dive-related products and services. As well as showcasing the main assets of the industry, the exclusive offerings of the destination will be brought into light especially in the diving and water sports context. The fair also provides a golden opportunity for the corporation to emphasis on the underwater beauty of Maldives to potential travellers from the SEA market.

In the first half of 2022 including July, Maldives welcomed 18,489 tourists from the SEA market. These arrival numbers were achieved through several joint marketing campaigns and participations in fairs. Such other future endeavours are even planned ahead for the SEA market for the remainder of the year.