MMPRC x Traveloka Begins Marketing Campaign Targeting The SEA Market

Saturday 27th of August 2022

Maldives Marketing and Public Relations Corporation (MMPRC) has partnered with Indonesia’s leading online travel agency, Traveloka to initiate a digital marketing campaign. The purpose of this campaign is to preserve destination presence and market Maldives as a preferred destination among the Southeast Asian (SEA) market. Spanning over a period of 3 months, the campaign commenced on 25th August 2022.

Traveloka is the forefront online travel agency in Indonesia, boasting over 40 million monthly active users. The app has been downloaded by more than 60 million times and the agency has networks to 150+ airlines, covering a total of 200,00 domestic and international flight routes. A unicorn company, Traveloka is popular among the SEA and Australian market at large.

As part of this campaign, Traveloka will display digital ads on its social media platforms of Facebook, Instagram and Google along with a digital banner featured on its In-App homepage feed. Moreover, a landing page will be dedicated to the Maldives, showcasing our geographical attractions. In addition to this, pushing notifications and giving out incentive coupons are also planned as a marketing strategy in this campaign. Lastly, Traveloka will be publishing advertorials and a video in an effort to distinguish Maldives as a leading destination.

While marking the Maldives as a safe destination, the campaign hopes to highlight the geographical distribution of the Maldives which makes it an ideal choice for privacy and security. On top of that, the campaign will pave the way to advertise the various products of the tourism industry and provide the latest information about the destination and travel guidelines to the SEA market.

Maldives welcomed 22,181 visitors from the SEA market as of 17th August 2022. A feat owing to MMPRC’s many marketing efforts in the form of joint campaigns, fairs, webinars and outdoor advertising campaigns. More activities are planned for the year still, including participation in fairs, exhibitions and joint marketing campaigns and of course the roadshow.