NDTV Food Features A Special On Maldivian Gastronomy

Monday 7th of November 2022

Titled ‘Food & Flavours from the Sunny Side of Life’, NDTV Food has featured a special episode, highlighting the Maldivian cuisine and its unique gastronomical delights. The feature episode is forecasted to reach +130 Million households and an additional 20 Million individuals via the mobile app.

The programme hosts Chef Mohammed Haneef, Chef De Cuisine at LUX* South Ari Atoll. The 20-minute long episode brings into focus an intro into Maldivian cuisine and showcases popular local dishes such as Kandu Kukulhu, Baraboa Mashuni, Copy Fathu Satani and Garudhiya. In addition to this, the episode also sheds light into food sustainability practices in the Maldives, some of the health benefits of the cuisine and shares with viewers outdoor cooking experiences and the fresh farm-to-fork initiatives.

During the programme, the resort manager of LUX* South Ari Atoll, Mr. Masdhooq Saeed makes an entry and speaks about the importance of incorporating sustainable practices into the culinary department. The programme was aired and digitally promoted on NDTV, NDTVfood.com and on their social media platforms, Youtube, Twitter and Facebook.

With more than 25 years of experience in the industry, NDTV is a leading pioneer in news television and digital journalism in India. This special gastronomy episode will help to maintain destination presence of the Maldives in high-profile TV channels as well as promote the unique flavours of the local cuisine to the Indian Market- who are eager to explore novel cuisines.

The feature perfectly aligns with MMPRC’s marketing strategies for India, which centers on strengthening the Maldives Brand across all prominent cities of the country through several platforms both online and offline. The strategy emphasizes promoting the different products and segments offered in the Maldives to various audiences.

This in turn broadens the scope of the Indian market by portraying the Maldives not only as a luxury destination but also as a place ideal for guests seeking romantic, family-friendly and budget travel options. As of October ’22, India remains the highest source market for the Maldives with over 186,388 arrivals so far into the year.