‘Discovering the Maldives’ Features On An Exclusive Episode Of WION Traveller
Monday 7th of November 2022
The Maldivian brand ‘Sunny Side of Life’ and all the unique experiences offered in the tropical paradise have been featured on an exclusive episode of Wion Traveller. Titled ‘Discovering the Maldives’, the special episode premiered on October 29th and repeat aired on 30th October and 6th November.
Through this, Maldives was able to showcase the various tourism products (resorts, hotels, guesthouses and liveaboards), highlight the scattered distribution of the islands which promises safety and security for guests and promote the myriad of special experiences awaiting guests at its shores.
WION (Zee Network) was incepted in 2016 and has since then grown tremendously to support a large audience based in India. With an estimated reach of 4 million people, WION is an influential presence on social media platforms and has designated websites for wanderlust travelers in India. Currently, the Wion Traveller boasts 5.51M subscribers on Youtube and an average of 2,986,650 page views per month for their website.
The Maldives special was hosted by senior anchor at WION, Ankit Tuteja who has produced and hosted a number of successful feature shows across many segments in the past. In the episode, Ankit takes viewers to three prime establishments; a local resort- Siyam World, guesthouse Kaani Palm Beach and liveaboard, Maldives Legend Cruise.
The feature perfectly aligns with MMPRC’s marketing strategies for India, which centers on strengthening the Maldives Brand across all prominent cities of the country through several platforms both online and offline. The strategy emphasizes promoting the different products and segments offered in the Maldives to various audiences.
This in turn broadens the scope of the Indian market by portraying the Maldives not only as a luxury destination but also as a place ideal for guests seeking romantic, family-friendly and budget travel options. As of October ’22, India remains the highest source market for the Maldives with +186,388 arrivals so far into the year.