One of the World’s Largest International Tourism Trade Fairs Kicks Off in Spain

Saturday 22nd of May 2021

The record-breaking travel and trade fair FITUR has started its 2021 edition in Spain this Wednesday. Scheduled to conclude on May 23, 2021, this 5-day event is one of the most exclusive opportunities for tourism industry stakeholders to connect with businesses from around the world and network for fruitful relationships.

Maldives is being showcased in FITUR 2021 with the participation of Visit Maldives along with 5 other tourism establishments in the destination. Displayed at the 72 sqm stand area allocated to the Maldives, visitors can find a representation of the mesmerizing natural beauty, authentic Maldivian experiences, and the various products available in the destination. The most emphasis, however, will be given to sharing travel requirement-related information to the safe haven of Maldives by highlighting the safety protocols deployed across all touchpoints.

Visitors are further enticed to visit the Maldives’ stand to participate in an exciting quiz giving away goodie bags to winners. Industry key players from the Latin American market and Europe are expected to visit, along with the potential traveler niches of the general public.

All safety measures are taken in accordance to the event guidelines at the Maldives stand, configured to accommodate a given number of people at a single time. Furthermore, careful sanitization of surfaces is being carried out at regular intervals.

Visit Maldives has planned targeted advertising and marketing campaigns to the heavily travel restricted Spain market to continuously maintain the destination presence for when measures ease up. This includes the ongoing digital ad campaign with Passporter APP, media fam trips and roadshows in the pipeline.