One&Only Reethi Rah Receives A Missoni Makeover For The New Year!

Tuesday 27th of December 2022

The resplendent property of One&Only Reethi Rah is sporting a new motif, after the complete beach club takeover by the Italian fashion house Missoni. The resort is pursuing an exclusive collaboration with the iconic fashion house and will be showcasing its brand-new look throughout the new year, 2023 starting in December.

The Italian label brings a plethora of fresh and vibrant changes to the beach club, starting from its signatory zigzag pattern designs and palette of turquoise hues incorporated into the parasols, loungers, cabanas, and beach towels. Moreover, Missoni’s signature print will also be featured on various furnishings and fabrics in the ultra-luxurious resort including its DJ booth, Treehouse, Grand Residence and Grand Sunset Residence.

The print will also make its way to a handful of exquisite Grand Villas and will be depicted on the popsicle stand, buggies, paddleboards and bicycles utilized within the resort. In addition to this, the collaboration will see the hosting of a pop-up store of the brand in the Neo Beach Boutique where guests can get their hands on the latest resort & beachwear collections for women, men, and children as well as beach towels.

With the aim of fully immersing guests into the Missoni lifestyle philosophy, the Missoni Resort Club project aspires to promote the brand globally and is being led by Alberto Caliri, the Creative Director of Missoni’s home collection.