Photo for a Meal- Killer Marketing?

Thursday 28th of November 2019

Photo for a Meal- Killer Marketing?

3 days ago, Unima Grand Hotel in Maldives posted a new marketing strategy on Facebook, called ‘Pay with a picture’. This is for the first 140 customers that upload the photo of their meals on Instagram with the hashtags #UnimaFood, #UnimaGrand. This will commence on 29th of November from 7:30pm to 11:00pm. 

Now, customers receive the opportunity to pay for their meals using an Instagram photo and we think that it’s mind blowing!

In 2015, Google came up with a similar strategy to promote Google Photos by promising free snacks to people who can find a specific photo on their phone in 20 seconds.