Qatar Airways To Unite Football Fans With Campaign Featuring The Iconic “We Will Rock You” Anthem
Monday 5th of September 2022
With less than three months pending till the most awaited football tournament of the year, Qatar Airways has taken the World Cup spirit up a notch by connecting fans with the football anthem “We Will Rock You”. Linking fans all around the world through music and innovation, the iconic song has been sung in stadiums in many previous matches.
The newest campaign launched by the airline focuses on a lively TV commercial that captures the unforgettable experiences paving the way to the FIFA World Cup. Accompanied by the enlivening anthem, the commercial reinstates Qatar Airways belief that sport is a universal language surpassing all verbal barriers in uniting fans worldwide. The compelling commercial can be viewed through the airline’s new virtual platform Qverse.
Users on board the Qsuite can enjoy watching the campaign on the virtual in-flight entertainment screen by visiting www.qatarairways.com/FWC2022. Moreover, users can even opt to play the Inflight Delight Game and stand the chance to win a FIFA World Cup Travel package to Qatar. The travel package is all-inclusive with match tickets, return flights and accommodation all forming part of the experience.
While speaking about the new campaign Qatar Airways Group Chief Executive, Mr. Akbar Al Baker remarked “Our latest commercial expresses our anticipation and excitement for the FIFA World Cup Qatar 2022 and captures our own enthusiasm about sports. We are fully geared up to fly in global fans to witness the greatest sporting show on Earth. Whether through travel, sport, music or innovation, we are dedicated to connecting fans and uniting the world in Qatar for what will be a truly unforgettable experience."
Qatar Airways is the official Airline Partner for the FIFA World Cup 2022 and has conducted many initiatives to boost World Cup spirit. This includes the Journey Tour conducted last month and the FIFA World Cup travel packages curated by the airline as well.