Redefined & Rebranded, Amilla Maldives Set to Rocket into Middle East Market

Monday 18th of January 2021

This untouched beauty in Baa Atoll, 23.5 hectares of a luxurious, natural playground, Amilla Maldives Resort and Residences has partnered with Mohamed Al Geziry Consultancy (MAGC), one of the region’s most prominent hospitality and tourism consultancy, sales and representation groups. The partnership is expected drive brand recognition of Amilla Maldives in the Middle East market.

“Amilla has been a reset project. The resort required repositioning, rebranding, and new unique selling points implemented. And a revision of the value proposition and reputation management to improve demand from a balanced market mix,” said the General Manager of Amilla, Jason Kruse. Within 12 months, even amidst the pandemic, the resort had made significant progress, including improved Trip Advisor Maldives Ranking by 40 positions.

Kruse says that the resort believes that MAGC’s extensive experience in the region will help Amilla Maldives Resort and Residences to position itself in the market and align them with the right target audience. After being redefined and rebranded, the resort is now driving awareness amongst travellers and travel industry players in key strategic markets within the region.

Apart from being one of the most spacious, untouched luxury resorts in the Maldives, Amilla also launched a revolutionary Residence Ownership scheme. “We are absolutely excited about this partnership and to continue to uphold our brand’s promise, alongside Amilla Maldives Resort’s brand and vision,” says Mr. Ahmed Fathallah, General Manager – Destination Marketing of MAGC.