Reethi Faru Resort has, in its short span of 4 years, made its mark in the global travel map as a property to look out for. Their reach has expanded from Europe to Russia, USA, India, and China before the pandemic.
Building on this portfolio, the resort has turned to the expertise of Alma Afzal once again, this time as a PR and Marketing Specialist whose main task will be to explore growth opportunities to enhance their market positions continually.
Teamed with Director of Sales and Marketing, Parag Kathuria, Alma will be striving to achieve the best of the best for Reethi Faru. “It is an absolute honour to be back with the team,” she said. “eethi Faru has benchmarked itself as a notable property that has successfully catered to a diverse and multinational market amid a pandemic while creating a safe haven for guests to enjoy a naturally socially distant holiday. We continue to see high occupancy numbers despite the situation as we adapt and become versatile to change.”
Alma was part of the marketing team in the first year of Reethi Faru’s operations, having switched to RefCool Maldives Pvt Ltd as the Head of the Marketing Team alongside the company’s 4-star guesthouse, Season Paradise. Back then, she played a key role in the strategic setup of the marketing and branding pillars of the resort.
Alma's strong presence in the field of marketing, spanning across retail, commercial to hospitality sector will be of great advantage to the resort in maximizing their brand presence and enhancing the services to add more value for the customers. Her focus will be centered around the resort’s core driving force of their efforts with sustainability and conservation, making sure to bring the stories on to frontline by fashioning innovative marketing campaigns, ingenious collaborative endeavours, amplifying the resorts’ online, offline and social approach.
We wish Alma the best of luck in her new endeavour!