Second FAM Trip Aimed At Germen Market Kicks Off With Media Team Arrival

Sunday 5th of December 2021

Hosted by Visit Maldives x Condor, a second familiarization trip takes places aimed at German Market to Maldives. The FAM Trip hosted from December 3rd to December 7th, is experienced by the leading media magazines and publications team from Germany.

The media team that arrived on Friday are well-known in Germany with a readership base of millions, making it the perfect opportunity to showcase Maldives as a safe haven for travelers amid the pandemic. The team will be staying in SAii Lagoon Maldives & Conrad Maldives Rangali where they will experience the best services and amenities, as well as unique experiences special to each resort.

This is Visit Maldives' second FAM trip this year targeting the German market that is conducted as part of MMPRC's German market marketing strategy. The goal is to advertise Maldives as a safe haven and to supply the travel trade and potential German passengers with the most up-to-date information on travel guidelines.

The marketing plan attempts to promote the resorts, hotels, guesthouses, and live-aboards, as well as the unique experiences offered by these establishments to guests. It also strives to promote the unique geology of our scattered islands, which offers natural social distance for visitors, making it one of the world's safest locations.