Shangri-La Makes A Striking Collaboration With Make-A-Wish International
Thursday 19th of May 2022
On May 15th, 2022, World’s Family Day, Shangri-La International announces its first partnership with Make-A-Wish International. To commemorate the importance of family, special offerings will be created across select hotels in the Middle East, Europe, India, the Indian Ocean, and Canada to raise critical funds for the foundation's inspiring work for children and families around the world. Shangri-La will also collaborate closely with Make-A-Wish International to grant wishes for children with critical illnesses throughout its hotels, where the sky is the limit.
A wish has the power to transform the lives of children and their families during the most difficult times, providing hope and escapism when it is most needed. Shangri-La invites guests to make a difference with their travels by supporting Make-A-Wish International, which helps children experience the power of imagination and the strength it brings.
This World Family Day marks the beginning of a special collaboration with Make-A-Wish International, which will include three campaigns that will run over the next year. Beginning with the summer launch campaign, select hotels will offer specially created Afternoon Teas, restaurant experiences, dedicated 'Make-A-Wish Come True' stay packages, and more to raise funds for Make-A-Wish International beginning in June 2022.
Following the summer, and in honor of Shangri-Asian La's heritage, a toy will be created for the Mid-Autumn Lunar Festival, with all proceeds going to Make-A-Wish International. The collaboration will then move on to the Festive Season, where a number of exciting offerings will be created to commemorate the most magical time of the year. With the celebration of Chinese New Year in January 2023, the third installment of the partnership will be brought to life, with mystical Wishing Trees appearing across the region to bring a sense of wonderment to the New Year.
In addition to the existing offerings, Shangri-La will collaborate with Make-A-Wish International to grant wishes to children, creating memories for families to cherish for a lifetime. Whether a child wishes to stay in the top suite at Shangri-La The Shard, London, with the bustling city at their feet, to enjoy a floating breakfast in Shangri-La Dubai's 42nd floor pool with sweeping views of the Burj Khalifa, to see the twinkling lights of the Eiffel Tower from the balconies of Shangri-La, Paris, or to experience the best of Canada with Shangri-La Vancouver and Shangri-La Toronto, these wishes can become realities. Whatever the dream, Shangri-La and Make-A-Wish International hope to grant every eligible child's wish.
“Family has always been at the heart of Shangri-La and we are delighted to be partnering with Make-A-Wish International to help raise awareness and funds for the amazing work they do for children and families around the world.” Sharing her delight is Shangri-La’s VP Marketing (F&B) and Corporate Communications, Elena Mendez. “We hope by working together we can help make every child’s Shangri-La come true”.