Sun Travels Launches Next-Gen Booking System
Thursday 4th of December 2025
To ensure that the company enters into a new phase of boldness the introduction of a new brand identity and a new high-tech digital booking platform has become a landmark event in the 35-year history of the Sun Travels. It was officially launched on 27 November, at Sun Siyam Olhuveli, by Founder, Chairman and Managing Director Hon. Ahmed Siyam Mohamed and others together with partners, top leaders and the media.
The transformation of the company dates back to its history of origin starting on the island of Kudafari where the culture of gratitude, discipline and commitment was developed. Divine Ahmed Siyam founded Sun Travels and Tours in 1990 using USD 900 when he had already worked in various positions within the tourism industry. The agency expanded over the years into a large hospitality group, which has partnerships worldwide and resorts that are award-winning. This heritage still stays in the new course of the brand.
The climax in the evolution is a completely reconstructed digital platform that has a next-generation Juniper booking engine. It is designed to take Maldives destination management to the next level and will provide quicker performance, availability real-time, instant confirmation, dynamic contracting and simplified extranet. The site sells accommodation, internal transfers, tours, diving, flights, package holidays and services by individual operators, moving Sun Travels out of being a traditional DMC and turning it into an entire digital distribution centre.
The suppliers further gain by visibility, sales and reporting tools, marketing and increased efficiency of the ecosystem.
In addition to the technological upgrade, Sun Travels has also unveiled a renewed brand image of being transparent, mobile and flexible which signifies a company that is prepared to go global.
According to leaders of Sun Siyam and Sun Travels, this change incorporates the contemporary innovation and values upon which the company was founded. As digital empowerment and new mission give it a boost, Sun Travels enters a new stage with renewed purpose and confidence.