A Media team from MASSIVE, world-renowned magazines and publications based in Spain, will be in the Maldives for a familiarization trip from the 24th to the 29th of September, 2021.
The esteemed Media Team includes journalists from some of the biggest magazines and publications In the Spanish Market: Vanity Fair, El Periódico Destinos, El Viajero El País, Cinco Días, Condé Nast Traveler, Viajes National Geographic, and Harper's Bazaar. Publishing daily, monthly, quarterly, and annually to a reader base of hundreds of thousands, these magazines and publications are highly popular among affluent audiences in the Spanish Market.
The familiarization trip is expected to generate huge coverage for the Maldives, highlighting the unique geographical advantage of the scattered islands of the Maldives, which provides natural isolation. It will also promote the Maldives as a safe haven for Spanish Travelers and market our products, including resorts, hotels, guesthouses, and liveaboards, and experiences unique to the Maldives.
Six Senses Laamu, Huvafenfushi, and Maafushivaru Resort will be hosting the media team from Spain, ensuring an enjoyable stay as a result of the world-renowned Maldivian hospitality, along with luxurious and adventurous experiences. The team will try out spa and wellness treatments, discover cuisines from across the globe, get adventurous with varieties of exciting water sports activities. They will explore the rich marine life of the Maldives through snorkeling as well.
This trip was organized as part of the Visit Maldives marketing strategy for the Spanish market. The strategy aims to increase engagement with tourists and travel trade professionals from the market, offering the latest information of the destination and the stringent safety measures in place at resorts, hotels, guesthouses, and liveaboards.
As a result of several events, activities held by Visit Maldives to keep up the destination momentum in the Spanish market: Arrival figures are growing exponentially since the border reopening last year. So far this year Maldives has welcomed 817,387 tourists, with Spain contributing 2.9% of the total arrivals.
Visit Maldives aims to keep the momentum of Maldives as a preferred destination amongst all source markets and new emerging markets, with focused marketing for different segments and groups of travelers.