Visit Maldives along with esteemed industry partners partook in one of the largest virtual travel and trade exhibitions held in India from the 20th to the 21st of September: SATTE GenX, to promote the Maldives as THE go-to safe haven of a Destination for Indian Travelers.
Offering travel trade professionals, the opportunity to network and connect with the target audience under one platform, SATTE GenX Virtual Expo is a part of India's broader plan to gradually reopen the travel, tourism, and hospitality sector. It provided participants the chance to create mutually beneficial business partnerships.
The Maldives was given the opportunity to present the destination to the attendees of the digital event: Speaking during a panel discussion held as part of the exhibition, Managing Director of Visit Maldives, Thoyyib Mohamed spoke about how the pandemic affected the global tourism industry. He noted that it was especially challenging for the Maldives as we are heavily reliant on tourism. He highlighted the strict measures in place in the destination, noting that we offer a safe, holistic, and unique experience for all travelers.
Visit Maldives and industry partners took part in the exhibition, as part of our efforts to create destination awareness and promote the Maldives as a safe haven for Indian travelers, following the lifting of covid travel restrictions. This event was a great opportunity for the Maldives to provide the latest information about the destination to the Indian travel trade, market our products (resorts, guesthouses, hotels, and liveaboards) and services, and share the experiences unique to the Maldives. The Maldivian virtual stand received 600 visitors during the two days of the exhibition. SATTE GenX 2020 virtual expo was attended by more than 6,100 travel professionals with more than 26,000 interactions during the 2 days of the event.
SATTE GenX 2021 will enable the Maldives to further advertise and strengthen destination presence across the Indian market. This year's event connected us with over 100 travel trade professionals from India, which would help increase future bookings and arrivals from India to the Maldives.