The ‘Hospitality 4 Heroes’ Challenge

Wednesday 8th of April 2020

The ‘Hospitality 4 Heroes’ Challenge

The Hospitality 4 Heroes Challenge is a simple social media campaign set up by Warren James and Matthew Cranwell that has emerged during the COVID–19 pandemic with the aim to raise funds for the National Health Service front line workers.

“This is our way of giving back to the incredible superheroes at the NHS,” explained Warren James in the video that launched the initiative. The campaign asks to upload a short video on social media doing something related to hospitality. Viewers will then be able to click a link which will direct them to a GoFundMe page that has been set up to support the NHS Charities Together Covid-19 Appeal.

To join the campaign, upload a short video to introduce yourself, followed by a ‘how to’ video of your chosen hospitality-related challenge and share on your social media accounts, including the GoFundMe link and the hashtag #hospitality4heroes. Then tag three people in the post who then have 24 hours to complete their own challenge.