As part of the effort to maintain destination momentum in this market, Visit Maldives participates in the Ukraine International Travel Market (UITM) and The Maldives was awarded the Best Island Destination in this event. The event was held from 5th to 6th October at the International Exhibition Centre in Kiev, Ukraine.
During this event, Visit Maldives along with 4 industry partners will conduct several meetings and speed networking sessions with key members of the travel trade community. Through this event Visit Maldives will provide the travel trade professionals with the latest information about the destination, including the stringent measures in place at our products (Resorts, Hotels, Guesthouses and Liveaboards). Emphasis will also be given on marketing the destination as a safe haven, focusing on the geographically scattered nature of our islands which provides natural social distancing for travelers from this market. Furthermore, Visit Maldives will promote the experiences unique to Maldives and inform the attendees of the latest information relating to the destination.
UITM serves as an effective international platform for the consolidation and communication of travel industry professionals from Ukraine and abroad. Annually, UITM unites hundreds of participating companies, hotel delegates, resorts, airlines and airports, as well as representatives of international and national tourism organizations, diplomats, government ministries and agencies, and agents of related industries from Ukraine and 20 countries. The event is attended by thousands of В2В audience from all regions of Ukraine and other countries.
The participation in UITM is conducted as part of the strategy to maintain momentum and increase arrival numbers from Ukraine. As part of this strategy, last month, Visit Maldives took part in the Deluxe Travel Market (Russia and CIS) event and conducted a media familiarization trip targeting this market. Future activities planned for this market includes a webinar targeting Russia & CIS market to be held later this year.
Visit Maldives aims to keep the momentum of Maldives as a preferred destination amongst all source markets and new emerging markets, with focused marketing for different segments and groups of travelers.