Visit Maldives launches “Redefining MICE” global campaign at MILT Congress being held Mumbai, India.
Wednesday 6th of October 2021
Visit Maldives launches “Redefining MICE” global campaign to promote the country as a preferred MICE destination. The campaign was launched during a special luncheon held on the sidelines of the MILT Congress being held in Grand Hyatt Mumbai today.
QnA International, the organizers of the MICE India & Luxury Travel (MILT) Congress, are pleased to announce Visit Maldives as the Destination Showcase Partner for the 8th Annual MILT Congress.
The most exclusive and premier closed-door platform for outbound MICE, Luxury and Business Travel from India, the MILT Congress has been connecting corporate buyers from India’s leading companies and the biggest MICE & Luxury travel agencies from across the country to some of the top international suppliers such as tourism boards, hotels, DMCs, cruise liners and many more for the past 8 years.
Maldives currently is one of the few destinations that is open to travel for international travelers without any restrictions and has always been a popular destination among Indians as well. With its crystal clear waters, white sands, pristine beaches, and tropical weather, Maldives serves as the ideal destination for luxury, wedding and MICE travel.
Talking about Maldives as an attractive destination for MICE, Mr. Thoyyib Mohamed, the Managing Director for Visit Maldives stated, “Maldives MICE offerings are unique, corporate meetings and ‘workcations’ are accommodated and conducted in tropical beach settings. We aim to redefine MICE. Large conference rooms and closed walls isn’t the only way forward. I dream of leading conferences, exhibitions, events and more held under the Maldivian sun, with the sounds of crystal clear turquoise waters rhythmically washing ashore in the background.”
“We are in the process of kickstarting a major global campaign promoting Maldives as a destination that will redefine MICE. We see huge potential for the growth of the MICE segment. Our main aim of participating in the MILT congress this year is to utilize the platform to enable a steady growth for the MICE segment of Maldives tourism, especially by promoting the island destination to one of the largest MICE markets in the world.”
Mr. Thoyyib also adds the importance of industry partners to attend the event, “We intend to provide a platform for our industry partners to promote their products targeted specifically for this segment in order to diversify Maldives tourism, and change the perception of Maldives, being identified solely as a honeymoon destination, by showcasing Maldives as a MICE destination to the Indian audience.”
Commenting on the association with Visit Maldives, Ackash Jain, Director at QnA International says, “It is a pleasure to have Visit Maldives as the Destination Showcase Partner for the upcoming MILT Congress in Mumbai. Maldives has been a very popular tourist destination, owing to their weather conditions, ease of access, visa free travel and luxury appeal. The buyers attending the MILT Congress are looking for unique destinations that offer exclusive experiences and Maldives definitely tops the list as a preferred destination of choice.”
Now in its 8th Annual, the MICE India and Luxury Travel Congress is counted on by leading hospitality and travel suppliers and regional business and luxury travel buyers as 'the quintessential platform' to do business and create long-lasting partnerships.