The Ritz-Carlton answers standstill brought on by the global pandemic: “A Gift Like No Other”
Tuesday 5th of October 2021
The Ritz-Carlton, part of Marriott International, takes pleasure in announcing the exciting launch of “A Gift Like No Other” campaign in the Asia Pacific.
In a world brought to a virtual standstill by a global pandemic, the absence of real human interactions – a smile, a chance to genuinely connect – has prompted a search for new meanings in an uncertain new normal: A campaign centered around giving and receiving gifts in the form of immersive experiences, serving as a reminder of the many pleasures of life that remain to be appreciated.
“It is the shared human experience of giving and receiving that sustains some of life’s most meaningful connections. This campaign brings this concept to life, connecting with a desire from our guests for immersive and enriching experiences,” said Jennie Toh, Vice President, Brand Marketing and Management, Asia Pacific, Marriott International. “This is a wonderful opportunity to rediscover the incomparable gifts that come with travel, exploration, and learning, combined with the legendary service and personal connections delivered by the Ladies & Gentlemen of The Ritz-Carlton.”
Featuring a collection of videos and print creative, the campaign highlights unforgettable experiences across leisure destinations such as Bali, Chengdu, Kyoto, Maldives, Nanjing, Nikko, Shanghai, and Xi’an.
Exploring the intrinsic value of "A Gift Like No Other" in China
In China, The Ritz-Carlton will explore the intrinsic value of "A Gift Like No Other" in collaboration with JIEMIAN, China's influential digital media outlet specializing in financial and business news, to engage people of influence in different industries such as travel, fashion, design, business, and culture. Sharing their perspective on "A Gift Like No Other" the insights will be shared in a roundtable panel discussion at The Ritz-Carlton Shanghai, Pudong, hosted by JIEMIAN and The Ritz-Carlton, with the full findings published on JIEMIAN's website and app.
Nature and cultural experiences create memories in Japan
The Ritz-Carlton hotels in Japan will be showcasing the culture, cuisine, and natural beauty of the country as expressions of a "A Gift Like No Other". Guests will be offered fascinating glimpses into the distinctive elements of Japanese life such as creating their own incense through the art of Senko at The Ritz-Carlton, Tokyo, a pastime once enjoyed by Japanese court nobility, or enjoying a rich culinary journey through Japan's 72 micro-seasons created by chef’s table at The Ritz-Carlton, Kyoto. The "A Gift Like No Other" campaign will be introduced in Japan on October 5th with legendary Kabuki actor Ebizo Ichikawa, who has dedicated his life to sharing Japanese culture and traditional arts. Through Marriott Bonvoy Moments, Marriott Bonvoy members can use their points to bid on a cultural listening session with Ebizo Ichikawa on his Kabuki journey followed by a dining experience at The Ritz-Carlton, Tokyo.
Discovering marine ecosystems in the Maldives
The recently-opened Ritz-Carlton Maldives, Fari Islands is an iconic addition to The Ritz-Carlton portfolio with its stunningly beautiful and sustainable design narrative. The hotel invites guests to dive into the crystal-clear waters and pristine marine ecosystems surrounding the resort's island with Ambassadors of the Environment, a hands-on, educational program developed by Jean-Michel Cousteau's Ocean Futures Society. The first Ritz-Carlton in the Asia Pacific to offer Ambassadors of the Environment, the programming at The Ritz-Carlton Maldives, Fari Islands is dedicated to engaging people of all ages with their natural and cultural environment, the perfect expression of "A Gift Like No Other".
The Campaign is promised to span regionally over the next few months across print, digital, social, and out-of-home placements to spark awareness and connections.