#TravelTomorrow Campaign by World Tourism .Org

Wednesday 8th of April 2020

#TravelTomorrow Campaign by World Tourism .Org

‘By staying home today, we can travel tomorrow.’ #TravelTomorrow is an online campaign launched by The United Nations World Tourism Organisation in response to the Covid-19 pandemic.

It has had a massive impact on social networks and is being embraced by a growing number of countries, destinations and companies linked to tourism, cities, media outlets and individuals from all over the world. Countries such as Germany, Morocco, Mongolia, Oman and Uruguay, as well as cities such as Bogotá or Vienna, have already endorsed the hashtag.

A digital resource platform has been created to provide different options for any individual, business or institutional user to join this initiative, offering elements such as images for social media profiles, electronic signatures, as well as relevant audio-visual content on tourism and COVID-19 at https://trello.com/b/5JV7MfiW/unwto-covid-19 .

“Historically, tourism has proven itself as a key driver of international recovery, and as early as now, we must begin to prepare in order to build the foundations of the future resilience of tourism,” said UNWTO Secretary-General Zurab Pololikashvili.

The Global Tourism Crisis Committee’s recommendations include the need for financial and political support for recovery measures aimed at the tourism sector, in coordination with international development organizations, in order to mitigate the impact of COVID-19 on employment, protect the most vulnerable segments of society and accelerate recovery.