TripAdvisor Launches New Features for Restaurants

Tuesday 14th of April 2020

TripAdvisor Launches New Features for Restaurants

According to TripAdvisor, the World's largest travel platform has five million hospitality businesses that need help. The company has launched the first of several initiatives to provide immediate economic support to local communities, enabling diners and travellers to assist in the long term recovery of travel and hospitality businesses impacted by the COVID-19 pandemic.

Restaurants are one of the biggest businesses that were hit hard by the coronavirus pandemic which put a stop to outdoor dining and socializing outside, drastically reducing demand for restaurants. As a result, the only way these businesses can keep up with the costs is by providing delivery services and takeaway.

Tripadvisor is making it easier to purchase gift cards and identity restaurants that are still open for takeout and delivery. It is also calling on members to write reviews and create guides that highlight favourite restaurants, bars and cafes. The rank of a business on Tripadvisor is based on the quantity, quality and recency of reviews, with a recent Cornell Study finding that as the number of reviews increase, the ratings in these reviews tend to be more positive.