Villa Resorts, a prominent hospitality brand in the Maldives, has initiated a global campaign in collaboration with Virgin Atlantic, aiming to reach upscale travelers worldwide. Starting this February, the campaign will grace Virgin Atlantic's premium Clubhouse lounges in major airports globally, including London Heathrow, New York JFK, and San Francisco. These lounges cater to approximately 420,000 Upper Class and First-Class passengers monthly.
Additionally, the campaign will extend its exposure to First Class passengers of Delta One & Delta Upper Class, KLM, Air France, Singapore Airlines, and Air New Zealand, all sharing access to Virgin Atlantic's lounges. Presently, Virgin Atlantic operates a thrice-weekly winter service to the Maldives, with plans to increase frequency to daily for the winter season of 2024-2025.
Villa Resorts' acclaimed collection includes Villa Park, Villa Nautica, and Royal Island, with the flagship luxury resort, Villa Haven, set to debut later this year.