Visit Maldives Collaborates With One Of Japan’s Top Travel Social Media Platforms, Tabi Muse
Thursday 26th of August 2021
Visit Maldives works together with one of Japan's top travel online media stages, Tabi Muse, as some portion of a work to make Maldives the highest point of the main objective in the Japanese market and to increment commitment with sightseers. The intelligent 30-minute live meeting was communicated on Tabi Muse on August 25, 2021.
As soon as the Japanese borders open for foreign tourism, Visit Maldives aims to sustain destination presence and position Maldives as the most desired choice of destination for the awaiting travelers. Media and celebrity familiarization visits, as well as social media marketing, are among the activities planned for the Japanese market.
The primary goal of this live event was to raise brand recognition and destination exposure among Japanese consumers. Furthermore, when Japan's borders reopen for international leisure travel, the campaign will reassure Japanese tourists that the Maldives remains one of the safest places to visit.
In this regard, the Japanese audience of the live event was made aware of the geographical advantages of the Maldives archipelago, including the concept of a one-island resort and one resort that attracts tourists as utmost safety, security and privacy are provided during their stay.
During the live broadcast, Japanese viewers were informed about security measures in place at Maldivian resorts, current travel restrictions, and distinctive Maldivian experiences. Mirihi Island, the event's raffle sponsor, was given a section of the live feed on Tabi Muse to promote their resort to potential visitors. A raffle was performed at the conclusion of the event by selecting winners of a free holiday package at Mirihi Island Resort.
In 2019, a total of 44,251 travelers arrived from the Japanese market placing Japan as the 9th top source market for Maldivian tourism. The Japanese border is currently closed for international leisure travel and therefore the Maldives has witnessed a drastic drop in the number of travelers arriving from Japan.