Visit Maldives have partnered up with Connoisseur Circle – an exclusive magazine for luxury hotels and destinations worldwide targeting an elite audience of travel enthusiasts in Germany, Switzerland and Austria – for a year-long campaign.
This campaign with Connoisseur Circle is part of Visit Maldives’ strategy in promoting Maldives to the German-speaking markets through ambient advertising along with usage of German language on social media platforms.
It will utilize a multitude of platforms in both online and offline channels of publication to promote Maldives as a safe destination and uplift its destination presence for the luxury market. The components of the campaign are distributed throughout the year to include advertorials in the print magazine, editorial stories in e-magazines, posts and promotional clips on social media, website banner display and features in newsletters. Over 30,000 people are reached through the online channels with 43.500 users on their social media platforms. Additionally, 47,000 copies in Germany, 9000 copies in Switzerland and 25,000 copies in Austria of the print magazine are circulated reaching many high-income earners.
Maldives is also nominated as the ‘Best Luxury Destination for the Year’ by the Hospitality Awards organized by Connoisseur Circle.
In addition to this campaign, Visit Maldives has also initiated several other campaigns to promote the destination further in these markets for the remainder of the year including social media campaigns, joint market campaigns with global stakeholders, familiarization trips and visibility campaigns. Some of these marketing campaigns have been switched to digital platforms in order to promote the destination whilst adapting to the present situation.