Visit Maldives Initiates Campaign to Entice Muslim Travelers from the Asian Region

Saturday 22nd of May 2021

Have Halal, Will Travel is the leading travel and lifestyle platforms for Muslim travelers based in Asia. Engaging a collective audience of nearly a million across Malaysia and Singapore alone, the brand is trusted among the Southeast Asian travel community.

With limited options for the Muslim community to fully enjoy a holiday guilt-free, HHWT understands the needs to connect available facilities from across the world with its audience. The Maldives, luxurious and diverse, will be promoted for its unique and authentic tropical experiences that suit every category of travelers with over a large range of travel budgets.

In collaboration with HHWT, Visit Maldives launched the campaign to promoted as a destination that caters well to Muslim travelers highlighting the religious aspects and halal friendly services and amenities such as availability of halal food and easy accessibility to prayer mosques in all areas of the country.

Promoted in English and Bahasa language, HHWT will useful travel required tips and information from the Maldives to its audience, encouraging them to indulge in the various offerings in the destination. From romance to quality family time, an instagram-inspired holiday to backpacking, the ads will be attractive and featured on the platform’s website. All contents published on the Have Halal, Will Travel platform will be further optimized and promoted on their social media handles, Facebook and Instagram to widen the reach.

Despite the current travel restrictions, Visit Maldives is conducting promising marketing campaigns to the Southeast Asian region, with more planned for the future. The aim is to remain a close-to-heart destination when the travel hungry are ready to venture on.