Visit Maldives Successfully Promotes Three Major Markets
Thursday 5th of May 2022
Visit Maldives, one of the leading marketing peers in the blooming tourism industry in the Maldives is always on the move for a new strategy to improvise and deliver the latest travel news and additions worldwide. It is safe to say that Maldives Marketing and Public Relation Corporation’s (MMPRC) efforts has been seen among the recent months prior to COVID-19.
Upon an invitation by MMPRC, from April 30th to May 5th, a group of prominent journalists from France visited Sun Siyam Irufushi and The Westin Maldives Miriyandhoo for a well-being focused relaxed familiarization trip. During this trip, the guests had the opportunity to experience first-hand the tranquility of spa, yoga and well-being focused wellness experiences along with exciting leisure activities that included water sports.
Not to forget the impressive culinary journeys that came along with the stay. The journalists from Desire de Voyages, Les Boomeuses, Infrarouge and National Geographic are set to publish their respective journals that will promote Maldives to over 5 million readers combined.
Another invitation was also sent to United Kingdoms several media outlets in which professionals from The Sun, Sunday Mail, Hello Magazine, House of Coco Magazine, and About Time arrived to Maldives on May 3rd. The guests that will leave on May 8th will be hosted by The Standard Huravalhi and Fairmont Sirrufenfushi. The guests are expected to experience heavenly treasures both the resorts have to offer, giving them the full Maldivian experience.
Known to hold 13% of tourism market share to Maldives, the expected amount of readers to be reached out of this familiarization trip is well over 3 million readers who will get to discover the raw beauty of the unique geographical features of Maldives.
In hopes of increasing the already popular and top market in the country, MMPRC also had the pleasure of inviting some of the top influencers from India. The group included Ashi Kanna, Shruti Sinha, Mehak Ghai and Aashna Malani who stayed from April 7th to 11th at Sun Island Resort & LE Meridien Resort & Spa. With several adventures and leisure experiences unique to the Maldives, the influencers are set to reach an audience of over 5 million users!
Along with the latest travel information and other news related to the industry, the readers will also be updated on the COVID-19 travel content in which they can be prepared ahead of their travels, easing the travel bustle on vacationers. This year is also an exceptional year to the travel industry as Maldives celebrated the Golden Jubilee.