YouTube Ads: A Different Kind of Pain

Tuesday 7th of January 2020

YouTube Ads: A Different Kind of Pain

YouTube now officially limits the amount of data it and creators can collect on content intended for children, following promises made in November and a costly $170 million Federal Trade Commission fine in September.

As YouTube announced yesterday, ‘Starting today, if you’re watching content that’s made for kids, you may notice that certain features will no longer be available.’

Personalized advertising and comments will be disabled. The notification bell, save to playlist or save to watch later features will also disappear. Creators will also be unable to collect donations on children’s videos.

These changes will adversely content creators who rely on advertising revenue and donations. However, it is understood that it creates a safer and friendly environment on YouTube for children. Now we wonder when we’d be able to watch our favorite videos without going through pesky ads.