Sun Siyam Resorts Introduces Creative Department With Prominent Roles Helming The Team

Monday 7th of November 2022

The local brand, Sun Siyam Resorts has announced that it added a dedicated Creative Department to its corporation with key management roles helming the team. This includes Sara Siyam as the new Creative Director, Claudia Klingbeil as Director of PR & Communications and Shammun Mohamed as Director of Digital Communications.

The Creative Department will supervise the brand growth in all aspects of branding and visual content, conduct new communications and PR initiatives and curate exclusive experiences in addition to the resort-based events. With a strong ethos in promoting local talent in the hospitality industry, Sun Siyam group has welcomed Sara and Shammun to the department highlighting its mission by placing highly-talented Maldivian youth to elevate the brand.

Sara Siyam- Creative Director

Sara began her career at Sun Siyam Resorts in 2017 as a group-level PR Executive. Her capabilities made her swiftly climb the ranks and she was promoted to the position of Assistant Manager of PR & Marketing. Sara also served in the same role at Siyam World Maldives in 2020, where she played an integral part in developing the branding, content, PR, and communications of the resort in the pre-openings.

In her new role as Creative Director, Sara will be determining the creative vision of the group and increasing brand awareness via PR, advertising campaigns, brand stories as well as unique experiences and events offered at each Sun Siyam property. She would also be working in close relations with PR & Marketing teams to implement new strategies and goals to elevate the brand globally.

Holding a Master’s Degree in International Tourism and Hospitality from James Cook University, Singapore, Sara has a passion for creating innovative ideas and events. Moreover, she comes from a family with strong roots in tourism and hospitality, instilling in her an ambitious goal to take the brand to new heights.

Claudia Klingbeil - Director of PR & Communications

Hailing from Germany, Claudia has an impressive career spanning over a decade in the global tourism, travel and luxury hospitality industries. Her work has taken her to many destinations including the Maldives where she worked with a number of resorts. She has served as Consulting Director of PR & Marketing at the opening of Siyam World and has contributed to the openings of Amilla Fushi and Finolhu Maldives too.

AT Sun Siyam Resorts, she will be spearheading all global PR Agencies to boost brand awareness and cultivate relationships with media, press and journalists while conducting PR activities and editorial opportunities.

Shammun Mohamed- Director of Digital Communications

Shammun holds a Degree in Mass Communications from NICC, Bangalore, and has worked with several Siyam properties during his career. He initially joined the group as a PR Executive and went on to serve as a Cluster PR Manager for Sun Siyam Vilu Reef and Iru Veli.

Shammun believes that his true calling lies in content creation and storytelling and in his new role will be leading the development and execution of communications through all digital platforms. Ensuring all digital experiences align with the brand mission, vision, values and reputation goals.