Hard Rock Hotel Maldives Begins Its 23rd Annual PINKTOBER Campaign
Wednesday 5th of October 2022
Hard Rock International is once again continuing in its wake to support breast cancer awareness and research by commencing this year’s PINKTOBER Campaign. Set to take place throughout the month of October, Pinktober will feature various fundraising efforts organized by Hard Rock Heals Foundation (charitable arm of Hard Rock) making its way to the hotel. The proceedings from the activities will be given to the Maldives Cancer Society.
The entire chain of Hard Rock Cafés, Hotels and Casinos in different parts of the world will be taking part in this campaign by conducting local events. At Hard Rock Hotel Maldives, exciting events such as Fun Run, Sundown Ritual, Pink Tie Dye and a Silent Auction will be held at scheduled times of the month with community members invited to join in the fun!
Speaking about PINKTOBER Campaign, Managing Director at Hard Rock Hotel Maldives, Tolga Unan said “Hard Rock Hotel Maldives is proud to continue to support those affected by breast cancer from current patients and survivors to care takers and loved ones, especially right here in our community during PINKTOBER. As a testament to Hard Rock’s guiding motto- ‘All is One’ we’re honoured to partner with Cancer Society of Maldives and work alongside our community members to fundraise and support those in need”.
To celebrate the strength of breast cancer survivors, Hard Rock Hotel Maldives has curated a series of events to mark the occasion. On the 21st of October, the Pink Sundown Ritual will begin while kids can delight in the Pink Tie Dye at Roxity Kids Club & Teen Spirit Club. The Pink Fun Run will take place on the 22nd of October with visitors from Male’ invited to participate at the Run. On the same date, the silent auction will be held during dinner to raise donations for the Cancer Society of Maldives before wrapping it up with an engaging Pink Pool Party celebration.
Additionally, collaborating with world-famous French Chef and breast cancer survivor, Dominique Crenn, Hard Rock will curate a limited time menu item, exclusively available at all the world-wide Hard Rock Cafés. A portion of the proceeds from the partnership will in turn be donated to a local charity chosen by the Café.