Maldives has kicked off an outdoor marketing campaign in the three largest cities of China, Beijing, Guangzhou and Shanghai.
China being the nation’s top source market with a total of 284,372 tourists last year, this campaign is expected to result in significant progress in Maldives’ tourism.
2,000 LED screens at Beijing’s biggest office buildings and five LED screens at Guangzhou’s five biggest shopping malls will showcase the unique aspects of the Maldives through videos advertisements.
Unique experiences available for tourists in Maldives will also be featured on seven LED screens at Shanghai’s busiest metro station, which is used by over 150,000 passengers daily.
This year, Maldives Marketing and Public Relations Corporation (MMPRC) will participate in two travel trade fairs and conduct two roadshows in China Digital media campaigns along with press and celebrity familiarization trips exclusive for the Chinese market.