Leverate Media is a full-fledged marketing agency that independently works in developing creative brand communication. The content is curated for both the digital and conventional channels with data-driven optimization. Utilizing their services, Visit Maldives has commenced a month-long promotional campaign on Google and YouTube to advertise Maldives as the most desired destination for the Indonesian market.
Maldives has recorded steady growth in tourist arrivals from Southeast Asia prior to the pandemic. Despite ongoing travel restrictions in the region, Visit Maldives is focusing on remaining close to the hearts of travellers from the markets in hopes of maintaining the promising potential of it.
In the campaign ongoing throughout the month of July, video ads will showcase the serene scattered islands of the Maldives and various tourism products available in the destination via ads on YouTube. Similarly, unique Maldivian experiences will appear on Google apps with Google Discovery.
The reach of the campaign is targeted for an affluent customer base, those looking for their next getaway. With use of the Google Display Network, the marketing content will be spread across a collection of 2 million websites used for a variety of publishers, blogs, and other niche information sites.
Indonesia lies at a strategically close location to the Maldives, allowing for multiple air routes connecting the destinations. Visit Maldives’ efforts in strengthening the brand presence in the region, specifically in Indonesia, is expected to promote Maldives as a safe haven and expose the multitude of experiences in the destination.