MMPRC Stands Out at India’s Largest MICE Tourism Events, MILT Congress
Saturday 16th of July 2022
Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) attended MILT Congress 2022, one of India's largest MICE-related tourism events, held at the JW Marriott Mumbai Juhu on July 13 and 14, 2022.
The MICE India & Luxury Travel Congress (MILT) is known as the "it" event where foreign MICE & luxury travel buyers can meet Indian counterparts. The opportunity to market their goods to India's USD 93 billion outbound business travel market and USD 45 billion outbound tourism market is ideal for potential travel destinations and tourism service providers.
In recent years, MILT has developed a reputation for connecting carefully screened Indian MICE buyers with global suppliers. Corporate travel decision-makers, potential investors in the hospitality sector, and representatives from the travel and leisure industries are among the guests at the event. leading Indian luxury buyers, production companies for movies, and wedding planners who specialize in destination weddings.
In order to promote ways that b+leisure travelers can "Redefine MICE" events in the Maldives, MMPRC is taking part in this event. We are able to promote our tourism services (resorts, hotels, guesthouses, and liveaboards) through participation, as well as the dispersed geography of our islands, as well as the privacy, safety, and distinctive experiences our destination provides to travelers from all demographics.
The MMPRC's marketing strategy for the Indian market, which is based on conducting ambient campaigns to strengthen the Maldives' brand in all major cities, identify channels to access the luxury market segment, promote budget-friendly vacation options, and concentrate on specific advertising for honeymooners and family vacations combined with guest house stays, also includes participation in this event.
Over 104,800 tourists came to the Maldives from India as of June 8, 2022, making it the country's top source market. From the total 732,884 arrivals to the Maldives during this time, India accounted for 14.3% of the market share. With more than 278,740 travelers and a market share of 22.6 percent, India was the largest market in 2021 as well. India held the title of largest market in 2020 with 62,960 arrivals and an 11.3 percent market share.