The Beautiful Isles of Maldives Makes it Feature in Connoisseur Circle, a German Luxury Magazine

Saturday 16th of July 2022

In order to reach a select group of affluent travelers in Germany, Switzerland, and Austria, Maldives Marketing & Public Relations Corporation (MMPRC/VisitMaldives) has partnered with Connoisseur Circle, an exclusive magazine for luxury hotels and destinations worldwide. The company’s goal for the event, which will be held from July 2022 to January 2023, is to promote the distinctive areas of the Maldives as well as the country’s individual products and experiences in German on print and digital platforms.

Furthermore, in accordance to maintain presence in the luxury market and promote the Maldives as a top-of-mind destination, the campaign will make use of a variety of platforms in both online and offline channels of the publication. Advertorials in print magazines, editorial articles in online magazines, posts and promotional videos on social media, website banner displays, and features in newsletters are just a few of the campaign's elements that are dispersed throughout the year. The content will focus on nature-related activities that are in line with the target market's strategy as well as the goods and distinctive experiences of the Maldives.

MMPRC anticipates sending newsletters to 30,000 customers throughout the campaign and getting 21,000 monthly visitors to the website. They will also reach their additional 14,000 Facebook and 29,500 Instagram followers. There will be distributions of 47,000 copies in Germany, 25,000 copies in Austria, and 9,000 copies in Switzerland, respectively. MMPRC hopes that the Connoisseur Circle campaign will increase awareness of the Maldives among affluent German tourists.