MMPRC Successfully Concludes Tourism Marketeers Evening 2022
Saturday 1st of October 2022
Maldives Marketing & Public Relations Corporation (MMPRC) has successfully concluded this year’s edition of Tourism Marketeers Evening 2022. The Evening serves as a platform for tourism industry stakeholders to meet under one table and share ideas, opinions and feedback to structure the destination marketing strategies for the year 2023. A total of 41 industry professionals from various managerial backgrounds took part in this year’s event held on the 28th of September at Meeruma. This included Managing Directors, General Managers, Marketing Managers and other relevant parties.
The Tourism Marketeers Evening has always been at the forefront of MMPRC’s strategic planning process and is among the many activities conducted throughout the year through which the corporation gains industry insights and feedback. Resuming after a 2-year hiatus caused by the Covid-19 pandemic, the evening saw close collaborative efforts between industry partners to better develop and market the destination brand. The key objective of bringing all experts under one roof was to receive professional opinions on how to market Maldives as the most preferred destination.
Speaking on the event, CEO & MD of MMPRC, Mr. Thoyyib Mohamed remarked that “MMPRC has always prioritized working in collaboration with the industry when we craft the strategies that promote the Maldives as a destination. The ideas, feedback and even criticism we get from our industry partners are crucial to constantly keep improving our brand.”
During the evening, MMPRC and industry partners joined together to brainstorm ideas to align and formulate promotional activities and marketing strategies. This included suggestive ideas on innovative destination advertising as well as delivering messages representative of the Maldivian travel trade as a whole. Through this, MMPRC is able to consolidate the ‘Maldives’ brand in a more alluring and coordinated manner.
The Evening was spent in fruitful discussions on marketing activities like fairs, roadshows and familiarization trips and various ideas were directed on topics such as markets, segments, social media and promotional initiatives. One major theme the group focused on was ‘Working together through challenges’ which highlighted on external factors that may influence the industry such as geopolitical shifts. On this theme, the group exchanged opinions on averting and handling such crises as an industry. Feedback and suggestions were also passed between industry representatives and MMPRC regarding its marketing plan for 2023.
As a result of MMPRC’s tireless effort to market the Maldives brand, the Maldives has managed to secure the title of ‘World’s Leading Destination’ for two consecutive years at the World Travel Awards- a testimony to the quality of excellence and hospitality provided at our shores.
