Top Indian Influencers Experience the Luxurious Charms of Maldives in Exclusive Familiarization Trip
Tuesday 1st of August 2023
The Maldives Marketing and Public Relations Corporation (MMPRC) recently concluded an exclusive media familiarization trip, inviting top influencers from India to experience the enchanting beauty of the "Sunny Side of Life." From 15th to 22nd July 2023, five popular influencers, Thomson Pascal Sequira, Rohan Mehra, Kanika Mann, Aakriti Rana, and Shaurya Sanadhya Tulshyan, along with one PR representative, embarked on this exciting campaign to captivate the Indian audience with the luxurious allure of the Maldives.
Through their extensive social media presence and online platforms, the influencers showcased the Maldives' unparalleled charm, reaching a combined audience of over 14 million. Each influencer brought their unique perspective and influence to the campaign, sharing captivating posts, stories, and content that highlighted the luxurious host properties and the incredible experiences the Maldives offers.
During their visit, the participants were treated to signature cuisines and unforgettable experiences in world-class properties like Pullman Maldives, Movenpick Resort Kuredhivaru, and Cinnamon Velifushi Maldives. From exploring spa facilities and wellness offerings to engaging in water sports activities and attending a Mermaid Introduction Class, the influencers immersed themselves in the best the Maldives has to offer.
The media familiarization trip comes at a time when Indian arrivals to the Maldives have seen a significant increase, with 113,759 visitors recorded as of 7th July 2023. India now stands as the leading source market, contributing to a remarkable 14.4% of all tourists visiting the Maldives. This campaign is part of Visit Maldives' ongoing efforts to position the Maldives as a top-of-the-mind destination for luxury travel.
With a comprehensive marketing strategy encompassing PR activities, fairs, joint promotions, radio campaigns, social media and digital marketing, and roadshows, MMPRC is dedicated to reaching a broad target market in India and reinforcing the Maldives' position as the ultimate luxury getaway. The captivating images and experiences shared by these influential Indian travelers are expected to inspire even more visitors to discover the breathtaking beauty and opulence of the Maldives.