Visit Maldives Collabs with Resort Life Travel to Promote Maldives in European Market

Monday 27th of June 2022

A contract to market the destination in European markets, including Russia & CIS, Central and Eastern Europe, has been signed by the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) and the local destination management company, Resort Life Travel at a ceremony held on June 27 at the MMPRC headquarters in Male City.

The Chief Executive Officer and Managing Director (CEO & MD) of MMPRC, Mr. Thoyyib Mohamed, and the CEO and Managing Director of Resort Life Travel, Mr. Mohamed Shaaz, both signed on behalf of their respective organization, kick-starting an exciting marketing promotion.

With 15 years of experience in the Maldivian tourism sector, Resort Life Travel Private Limited (RLT) is one of the top inbound tour operators. With solid relationships with important contacts in the Russian & CIS, Central and Eastern Europe markets, their service portfolio covers all major hotel brands in the Maldives. Through this agreement, MMPRC is able to expand their marketing initiatives for the destination in the European continent.

In accordance with the terms of this agreement, Resort Life Travel will make sure that the branding, name, and logo of MMPRC are used in all events, promotions, and marketing campaigns (both online and offline) in the markets of Russia & CIS, Central & Eastern Europe.

This agreement was signed as part of the company's plans to collaborate with regional travel and tour operators in order to promote the destination and increase brand recognition on a global scale. By establishing a consistent destination presence in these markets, this agreement will also help to maintain the rise in arrivals from the CIS region, Central Europe, and Russia.

Mr. Thoyyib expressed his hope that this partnership with Resort Life would serve as an example for other businesses in a short statement that he shared. “We are embarking on a journey to begin working even more closely with local tour operators, who have been doing remarkably well during the pandemic, even the aftermath of the crisis. We can use the strengths of partners like resort life, to further our common goal of marketing the destination.”