Visit Maldives Team Had Been Busy in the Last Two Months. Why?
Wednesday 16th of June 2021
The national tourism promotion body, Maldives Marketing and Public Relations Corporation has carried out an overwhelming 58 marketing activities in the past two months. These include physical participation in fairs, virtual events, online campaigns and offline campaigns too. The B2B and B2C activities were targeting 22 key market segments across the globe.
The 58 marketing activities carried out in the last two months include six fairs (virtual and physical), global marketing campaigns (with Skyscanner, Trip advisor and Expedia), several webinars in different markets, two familiarization trips, two roadshows (Dubai in-person roadshow and South Korea online roadshow), an outdoor campaign in South Korea, several digital media campaigns on Visit Maldives official social media accounts and other smaller marketing campaigns on various platforms.
All of MMPRC activities since the onset of the pandemic have been designed and executed with the primary aim of maintaining brand strength, promoting Maldives as a safe haven for travelers, and ultimately increasing arrival figures to pre-pandemic levels. MMPRC’s goal is to sustain and enhance the destination’s idyllic image and it’s positioning as one of the most desired destinations in the world.
It has been essential to reassure holidaymakers around the world that Maldives is an ideal escape where all safety measures are in place. It has also been crucial to remain a ‘close-to-heart' destination for those who are under strict movement restriction holding them back from traveling. Content shared in these campaigns hence highlight all relevant travel information and the various products and authentic experiences awaiting vacationers in the Maldives.
Together with industry stakeholders, MMPRC aims to take part in more events down the pipeline with a strong presence and ensuring maximum exposure and visibility. Visit Maldives campaigns will also focus on continuously adapting to the changing market situation and making the destination the most preferred in the world.