Webinar with ASTA Concludes

Saturday 19th of June 2021

With a collective of 14,500 multinational members from around the world, the American Society of Travel Advisors (ASTA) is among the leading global advocates for travel advisors. This scope is significant exposure to Visit Maldives to strengthen Maldives’ destination presence in the US Market and therefore, a successful webinar has been conducted to the US travel trade.

Agents of ASTA took part in this hour-long webinar that showcased content on Maldives ranging from popular activities and unique experiences to the latest travel related information from the local hospitality industry. This included the WTTC Safe Travel stamp, first-of-its-kind border crossing loyalty program of Maldives Border Miles, and the industry-wide ‘I’m Vaccinated’ campaign by the Ministry of Tourism.

Attendees expressed eager interest in the information in the 15-minute Q&A session at the end of the webinar.

From the 457,747 tourist arrivals so far in 2021 (as of June 2), 15,914 are from the US, making it the 6th top source market to the Maldives. More marketing activities are in line for this market in the following months.

Cover: Amilla Maldives